Universiteti i Prishtinës

Conceptual Art and New Media (BA)

▶ Specialisation Overview	The Conceptual Art and New Media Specialisation focuses on the development of contemporary artistic practices oriented towards conceptual and interdisciplinary research. The programme includes advanced forms of expression such as installation, video art, digital practices, and spatial interventions, encouraging critical and experimental approaches to art. Students develop projects that address contemporary issues in local and international contexts, building an independent and reflective practice.
▶ Aim of the Specialisation	To educate students capable of developing artistic ideas and experimental projects in a contemporary context.
▶ Learning Outcomes	Understand the principles of conceptual art; Use new media in artistic projects; Develop ideas and concepts; Analyse the relationship between art, society, and media; Produce experimental projects; Reflect critically on the creative process; Present artistic work publicly.
▶ Teaching Methodology	Studio work, research projects, mentorship, and theoretical discussions.
▶ Assessment Methods	Experimental projects, presentations, reflections, and portfolio.
▶ Structure of the Specialisation	The Conceptual Art and New Media Specialisation focuses on contemporary art practices, integrating technology, concept, and interdisciplinary experimentation. The programme develops critical thinking and innovative approaches in art.
▶ Key Features of the Specialisation	Conceptual art; New media; Interdisciplinarity.
▶ Career Opportunities	Graduates may pursue careers as conceptual artists, engage in digital projects, work within cultural institutions, or continue with master’s studies.
▶ Entrance Examination	Structure of the Entrance Examination Day I – Visual task Drawing or visual realisation based on the given topic; Assessed: creativity, visual perception, and the ability to develop ideas through visual form. Day II – Conceptual task Development of an artistic idea (sketch, short written text, or visual presentation); Assessed: conceptual thinking, ability to articulate ideas, and critical approach. Interview / Essay Interview or motivational essay; Assessed: ability to articulate ideas and interest in contemporary practices.